This is the sickest ad campaign i've seen in a while...
Also, check out their site. You customize a GTI and then watch your joyride with that car. Choose the features for your GTI and then watch a video that is dynamically generated based on those choices. So, you pick a red car with a sunroof and those features are in the video. Slick...
If creating motion graphics floats your boat you should check out Stash Media. They put out a monthly DVD video compilation of the raddest motion graphics you've ever seen. You can subscribe to it like a magazine and they'll send you a DVD via snail mail. Check out the trailer for the issue 13.